The versatility of our product range is also apparent in the variety of our customers. Our cable drums and cable reels are used in the most diverse areas.

We are currently in the process of setting up our reference area. You can find a first application example,
including the initial situation, here for our eMobility reels.



ERTL is a shopping center in Hallstadt (Germany, Bavaria). Attached to it is a specialist retail center, which also houses grocery stores. In order to offer special comfort to drivers, customers and visitors with electric vehicles, ERTL has decided to install e-charging columns in the parking deck. The columns are largely powered by a photovoltaic system on the car park roof. After receiving funding from "Bayern Innovative" for the installation of the charging columns, ERTL analysed the shopping center and the purchasing behaviour of its customers.

ERTL came to the conclusion that customers often do their shopping first in the grocery stores across the street. Then the car, with the fully loaded cargo bay, is moved to the shopping center parking area. ERTL found the idea clearing the entire luggage compartment in order to access the charging cable supplied, quite inconvenient. Customer satisfaction is the shopping center's top priority. ERTL imagined what it would be like to drive to a combustion engine filling station and have to bring your own tap to fill up there. This idea was, of course, very impractical. Then the search began for a convenient solution for visitors to the shopping center.

After extensive research on the internet, ERTL became aware of our charging solutions for the eMobility sector and contacted our sales team. Then we provided ERTL with samples of the reels. ERTL was not entirely happy with the first test reels. The retractor mechanism of the cable was not yet "socially acceptable" for the shopping center. ERTL worried the users would not be able to cope with the locking device of the reel. The latching mechanism has the function that it pulls the cable back into the cable reel for the cable not lie loosely on the ground as a tripping hazard. ERTL approached us with this fear. Our quality management imnediately addressed the concerns. Further prototypes were produced in which the retraction mechanism was optimised according to ERTL's ideas.

After several different tests, ERTL was satisfied with our product. As a result, 15 of our eMobility cable reels were installed in the car park. With this solution, the charging cable is already integrated in the cable reel. This means that the driver of an electric car does not have to bring his own charging cable, nor does it have to be "dug out" from the luggage space under all the shopping. You simply park your car in one of the parking spaces for electric vehicles. Then the plug is pulled out of the permanently mounted charging solution to the car and connected to the vehicle for charging. To start the charging process, you need a chip, a charging card or you can scan a QR code to release the installaion. Payment is then made conveniently via the corresponding provider with whom you are registered. This cusotmer friendly charging solution makes it easy to stroll through the ERLT shopping center and conveniently charge your electric car.

What  ERTL says about it:

"Even if this investent triggered a sum in the five-digit range, we opted for the Schill charging solution, because a dissatisfied customer is ultimately what a company really cannot afford. The Schill company is a partner who shares the philosophy of customer satisfaction with us. We would go this way with Wschill again at any time."

You can find pictures of the application example in the picture gallery. Please scroll down. In the YouTube video from ERTL (in German), the reels and their application are clearly explained.


Do you also have an interesting application example in which our cable drums or cable reels are used? Thne please feel free to contact ust.


Convenient charging of your electric vehicle with our eMobility reels. The ERTL Shopping center in Hallstadt (Germany, Bavaria) uses our charging solutions. The combination of tried-and-tested technology in cable management, power transmission and the latest charging technology, creates an optimal connection between mobility, user-friendliness and safety when dealing with charging processes.


Do you have questions about our product range, need technical advice or are you looking for a distributor near you? Give us a call or send us an e-mail. We are happy to advise you.